The Swindon Evening Advertiser had a full page article on Swindon Open Studios yesterday.
Have a look: http://www.swindonadvertiser.co.uk/leisure/leisure_art/9895261.A_peek_into_the_world_of_artists/
There was also a piece in the Link magazine and the Handy Mag.
Brochures are being distributed in the most likely places where people will see them.
I have suggested artists send out their own personal invitations to friends and anyone in their contact list they think might be interested in visiting SOS.
The former reference library adjacent to the new central library is a fabulous place to display work.
It's now up to everyone to publicise the event.